231 Homes in 5 Years Without Cold Calling: Social Media and Referrals with Rachel Kilmer

Now, another thing is referrals.

You're big on referrals.

We all should be big on referrals.

It shouldn't be one and done.

We should nurture the people that we've worked with, the people that we know.

But talk to us about that.

How do you make that happen for you?

Yeah, a very systematic approach.

So my business, I always say it's relationship-based marketing, but behind the scenes, it's a lot more systematic than I think anyone would realize.

Because if you don't have a plan that you're gonna follow and repeat, you're not gonna do it.

So for me, I create a poster literally poster size poster every year of all the things I'm going to do to love on my clients the next year.

And I print it and hang it in my garage.

So every day when I get in my car, I see that poster.

And I do anywhere from three to five events per year.

I usually do about 10 postcards, usually three to four Popeyes.

And then a few other things, you know, football schedules, things like that sprinkled in throughout the year.

And the result of that is that I stay in touch with my clients in a really fun, organic way.

Like, hey, are you coming to trivia night? Oh my gosh, did you get the chief schedule? And I never have to say, hey, do you know anyone that's going to buy or sell? Because we see each other and then they think of it and it just kind of flows automatically.

The other thing is when I do get a referral, I make sure they know how much I appreciate that and how much meaningful that is to me.

I send them a text immediately.

Thank you so much.

And I let them know I'm going to talk to this person this day.

And then I try to send them a gift as well, depending on the person and who they are, anything from like a really nice candle to a gift basket, something, even flowers, just something to like wow them and make them think, oh my gosh, wow.

Rachel really appreciates that I did that for her and is going to take really good care of my person.

Perfect.

Now, another thing is referrals.

You're big on referrals.

We all should be big on referrals.

It shouldn't be one and done.

We should nurture the people that we've worked with, the people that we know.

But talk to us about that.

How do you make that happen for you?

Yeah, a very systematic approach.

So my business, I always say it's relationship-based marketing, but behind the scenes, it's a lot more systematic than I think anyone would realize.

Because if you don't have a plan that you're gonna follow and repeat, you're not gonna do it.

So for me, I create a poster literally poster size poster every year of all the things I'm going to do to love on my clients the next year.

And I print it and hang it in my garage.

So every day when I get in my car, I see that poster.

And I do anywhere from three to five events per year.

I usually do about 10 postcards, usually three to four Popeyes.

And then a few other things, you know, football schedules, things like that sprinkled in throughout the year.

And the result of that is that I stay in touch with my clients in a really fun, organic way.

Like, hey, are you coming to trivia night? Oh my gosh, did you get the chief schedule? And I never have to say, hey, do you know anyone that's going to buy or sell? Because we see each other and then they think of it and it just kind of flows automatically.

The other thing is when I do get a referral, I make sure they know how much I appreciate that and how much meaningful that is to me.

I send them a text immediately.

Thank you so much.

And I let them know I'm going to talk to this person this day.

And then I try to send them a gift as well, depending on the person and who they are, anything from like a really nice candle to a gift basket, something, even flowers, just something to like wow them and make them think, oh my gosh, wow.

Rachel really appreciates that I did that for her and is going to take really good care of my person.

Perfect.