Jul 7, 2026 · 16 min · 9 segments
Reading is a thinking process, not a responding-to-stimuli process or a sounding-out-words process. And since cognitive psychology studies human thinking; it makes good sense to examine the reading…
Andy JohnsonHost
The information processing model, sometimes called the standard memory model, represents how we take in information as well as how we analyze, store, and retrieve it.
Sense memory, sense data, are the stimuli we encounter in the form of our five senses.
In terms of reading, sense data are the perceptions of squiggly shapes on the page.
Sense memory, sometimes called sensory memory, is where this original sense data are held.
It retains an exact copy of what is perceived, but only for about one to three seconds before it begins to fade.
Most people can hold seven bits of information for about 15 seconds before it begins to fade away.
The capacity of short term of the short term memory holding tank is seven plus or minus two bits of information.
Working memory, which I'll describe in a minute, is the space within short-term memory where you do something with the data that's there.
chunking enables you to hold more information in short-term memory in our short-term memory holding tank and chunking is the process of organizing bits of data into larger meaningful units so that we can make more efficient use of the limited space in short-term memory Now consider which is the easiest to process and recall.
Or I could give you four dates associated with meaningful events presented in chronological order, 1972, 1997, etc., etc., Now, if these numbers were just meaningless squiggles on the page, there could be no chunking.
In this case, some knowledge of numbers, dates and chronology for this chunking to occur.
And chunking occurs because knowledge flows into the short term memory holding tank from the long term memory holding tank.
The information processing model, sometimes called the standard memory model, represents how we take in information as well as how we analyze, store, and retrieve it.
Sense memory, sense data, are the stimuli we encounter in the form of our five senses.
In terms of reading, sense data are the perceptions of squiggly shapes on the page.
Sense memory, sometimes called sensory memory, is where this original sense data are held.
It retains an exact copy of what is perceived, but only for about one to three seconds before it begins to fade.
Most people can hold seven bits of information for about 15 seconds before it begins to fade away.
The capacity of short term of the short term memory holding tank is seven plus or minus two bits of information.
Working memory, which I'll describe in a minute, is the space within short-term memory where you do something with the data that's there.
chunking enables you to hold more information in short-term memory in our short-term memory holding tank and chunking is the process of organizing bits of data into larger meaningful units so that we can make more efficient use of the limited space in short-term memory Now consider which is the easiest to process and recall.
Or I could give you four dates associated with meaningful events presented in chronological order, 1972, 1997, etc., etc., Now, if these numbers were just meaningless squiggles on the page, there could be no chunking.
In this case, some knowledge of numbers, dates and chronology for this chunking to occur.
And chunking occurs because knowledge flows into the short term memory holding tank from the long term memory holding tank.
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