**The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.**
**We understand that senior marketing is uniquely frustrating.**
- **You have to sell the 'why' more than any other department.**
- **You're held accountable for results beyond your control.**
- **You're forever dealing with non-marketers who 'know better than you'.**
- **Stakeholder politics, opinions, and “gut feelings” constantly get in the way.**
- **You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.**
**We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.**
**You can use these conversations to:**
- **Explain complex concepts to non-marketers.**
- **Get more client buy-in.**
- **Explore new strategy ideas.**
- **Better articulate your existing knowledge.**
- **Explain the 'why' behind your strategy.**
- **Keep your own team engaged.**
- **Better navigate marketing politics (which are inevitable).**
- **Remember that you're not alone in your experiences.**
**No empty buzzwords. No listicles. No generic advice.**
**Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.**
**The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.**
