98 - How to Price Your Program When You've Always Undercharged

So let's chat about undercharging.

And I remember the first time I kind of came up against this was eight years ago.

And I remember sitting in my last house.

We lived in the city in a much smaller house than we do now.

And I remember sitting on my couch and I had just put my son to bed.

So I was being really quiet.

I didn't want him to wake up.

He was only about a year and a bit at the time, maybe a year and a half.

So the house was quiet and I was so excited because I was about to jump on a group coaching call, one of my first group coaching calls ever.

So I had just joined a course and in that course, I joined from an affiliate and I was able to do some small group coaching with another mentor, another business coach.

So she was an affiliate and she gave away some coaching as part of her affiliate package.

And I was so excited because I was about to jump on my second ever group coaching call with her and the other new business owners in the room.

I was so excited.

I was quite nervous and I wasn't really sure what to expect.

And when it was my time to ask my question, I remember feeling like these nerves in my stomach and I felt uncomfortable even sharing because I felt like everyone else was more advanced than me in the room and further along.

And I shared about this product that I was selling and I wanted some thoughts on how to sell it and market it.

And I started sharing about what it was.

And at the time, I was a curriculum writer and I wrote curriculum.

I created curriculum for teachers, specifically for French immersion teachers.

And at the time, I had created a product called That was like a done for you digital product.

And it was called, they're basically, they're called bell ringers in English.

And basically what they are is, short activities to have students come in when they come in from in high school.

When the bell rings, there's an activity waiting for them.

So when they come into class, they see what's on the board and they have something to do right away.

So the teacher can kind of get organized, get settled, situated for the morning.