Jun 18, 2026 · 18 min · 7 segments
A common challenge that can come up for us when we go from working 1:1 to a more leveraged offer... Is choosing the right idea. Because when we start our businesses, we often think that it's about…
Lauren MoniqueHostNo entities detected.

So the first thing that I want to share is that a lot of us think that it's about finding this right idea, especially earlier on in our businesses.

But the more you kind of move forward in business, and I see so clearly having businesses now that I work with entrepreneurs day in day out is that entrepreneurs are creative.

You wouldn't be an entrepreneur if you didn't have the ability to think of something that doesn't exist yet and make it happen into a reality like that is part of our strengths as entrepreneurs and therefore you are going to have a lot of ideas.

It is very rare that to actually find entrepreneurs who don't have a lot of ideas.

You don't need to make yourself wrong for having all these ideas, but it's also, you don't need to wait to find the perfect idea or the right idea.

Instead, I always think about, a mentor once said this to me and I found it really stuck with me, is that it's not about having the perfect idea or the right idea.

So instead of jumping from idea to idea to it's about choosing one and refining it and improving it over time.

The other thing too, that we're going to dive into in a second is also that like letting go of that fear that you need to find the perfect thing.

It's about having a good idea and executing on it well and doing it well and refining it and improving it over time, your offer, your sales system, your program itself.

But also the other thing to let go of, which is kind of counterintuitive to what I just said, is that we need to let go of the fear that we're going to waste time by choosing the quote unquote wrong idea or the wrong direction or the wrong program idea.

Because I noticed that this is something that people get stuck on often is that they think like, oh, I don't know if I should go for this one or if I should go for that one.

And they can kind of stay stuck in like deciding and telling themselves, well, I just haven't chosen yet, so I can't move forward.

And if it's not right, move forward because the idea of action creates clarity.

You are going to get so much clearer when you actually put it out there and try.

So the first thing that I want to share is that a lot of us think that it's about finding this right idea, especially earlier on in our businesses.

But the more you kind of move forward in business, and I see so clearly having businesses now that I work with entrepreneurs day in day out is that entrepreneurs are creative.

You wouldn't be an entrepreneur if you didn't have the ability to think of something that doesn't exist yet and make it happen into a reality like that is part of our strengths as entrepreneurs and therefore you are going to have a lot of ideas.

It is very rare that to actually find entrepreneurs who don't have a lot of ideas.

You don't need to make yourself wrong for having all these ideas, but it's also, you don't need to wait to find the perfect idea or the right idea.

Instead, I always think about, a mentor once said this to me and I found it really stuck with me, is that it's not about having the perfect idea or the right idea.

So instead of jumping from idea to idea to it's about choosing one and refining it and improving it over time.

The other thing too, that we're going to dive into in a second is also that like letting go of that fear that you need to find the perfect thing.

It's about having a good idea and executing on it well and doing it well and refining it and improving it over time, your offer, your sales system, your program itself.

But also the other thing to let go of, which is kind of counterintuitive to what I just said, is that we need to let go of the fear that we're going to waste time by choosing the quote unquote wrong idea or the wrong direction or the wrong program idea.

Because I noticed that this is something that people get stuck on often is that they think like, oh, I don't know if I should go for this one or if I should go for that one.

And they can kind of stay stuck in like deciding and telling themselves, well, I just haven't chosen yet, so I can't move forward.

And if it's not right, move forward because the idea of action creates clarity.

You are going to get so much clearer when you actually put it out there and try.
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