111 - If You Can't Seem To Narrow Down To Solving One Problem, This Might Be Why (and it's not what you think)

So if you're listening to the podcast and maybe you've run group programs before, or you're thinking about creating your more scalable offer, you've been working a lot one-to-one, One of the biggest things that you'll likely hear is that you need to solve one problem.

So it's not just owning your niche, but it is solving one specific problem in your offer, in your messaging.

And Once people get into your program, of course, you can solve multiple, but it's being known for solving one specific problem.

So it's not just packaging up your expertise, but it's solving a problem with your program.

And so if you've been in the industry for a while, you've likely heard that advice before.

And sometimes we struggle to narrow down to solving one specific problem.

And I wanted to get into that conversation today because sometimes that can really hold you back.

And I have a different lens on this that I really think could support you if this is something you're feeling stuck on at the moment.

Because what I've noticed is is especially if you've been working with one-to-one clients for a number of years, you've solved a number of different problems, creating like the group program or the group offer, the scalable offer, it can feel really vague.

Like you might feel like there's this fogginess that you can't clear your way through and it can really make you feel stuck, right? Like you might feel like the result that you're promising people just feels way too generic.

It just feels like everything else that everyone else is saying, and it doesn't really speak to what you want to do.

And it's hard to make it really specific and clear.

Like this is the thing that this program is going to solve.

And what I've noticed is if you have been working with clients for a thing that I've heard from a lot of clients, and this might be you, is sometimes we think I'm overthinking or maybe I'm stuck in perfectionism or maybe it's something about some sort of visibility block.

And what I have noticed actually is that it's a fear of judgment and visibility.

Yes, it's a little bit more nuanced than that.

And what I've noticed is that oftentimes it's actually about owning something.

your own evolution it's owning that the work that you did with clients maybe four or five years ago isn't the work that you're doing now and isn't the work that you are creating in your program because you've evolved and you are solving maybe a different problem or you're solving in a different way And the challenge with that evolution is that we can really be afraid of what people might say or that it might not be what our audience wants when we're coming to that evolution.

Because when you think about it, when you're ready to create a program that requires a different level of view, a different identity level.

It requires you to grow and to evolve.

And so the work that you did one-to-one with your clients might not quite be it, the version that you're creating in your program, or you might have a version of what you thought you might have been doing like, you know, three or four years ago, and now you're doing something different.

And now you have to really own it and step into that when you create a program.

When you're just working one-to-one, you can kind of stay a little bit safer because it's like the client's who work with you one-to-one really see the true work that you do.

But when you have a group and when you have to market it, and when you have to think about how you're positioning it and talk about it, then you really have to own this next level.

So to give you a concrete example of this, for a long time now, I've been helping people with their curriculum, their programs, their program design, right? I've been doing that for a But as I evolved and I noticed what my clients really needed help with was also filling their programs, not just designing them, but filling them, scaling them, growing them.