108 - 3 Reasons Not To Launch the Traditional Way (and What I Do Instead)

So what I mean by traditional launch is what we see most of the entrepreneurial world doing, or at least we have up until recently.

And especially people in the business coaching space, but in a lot of different industries, you might see people who will do it like once a year, once every six months, they'll do a big launch of their programs.

So in a traditional launch, you'll have like a launch runway where you're building up anticipation for this thing that you're this event that you're going to be doing.

There's a lot of strategy that goes into like the runway of building up your audience of growing people of bringing people into your world.

And then you have the actual launch itself while you're inviting people to your conversion event.

So maybe it's a webinar, maybe it's a three day live training, maybe it's a five day challenge.

Then you have this big event and then your cart is open for like five days, seven days, and then you close it.

And that's the whole launch.

And the traditional way to do that is to do it once a year, once every six months, maybe once a quarter.

And what I want to share in this episode is why people launch and why you can't just put your program up on your website and hope people buy it or post about it or kind of do it sporadically here and there.

You do need to have a strategy to bring people in regularly or to bring people into your program to sell it.

You need a sales system.

But I want to share why I don't follow the traditional launch model anymore and the main reasons I let it go and why I don't recommend it for most of my clients and what I do instead.

So you can start to think about a different way if that's how you've always been selling your programs.

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