106 - The Difference Between a Signature Process, a Signature Framework, and Mini Result Milestones (and Why It Matters for Your Program)

So the first thing I want to share is, like the title of this episode, it says the difference between a signature process, a signature framework, and mini result milestones.

So these are kind of concepts that I have established over time as I've developed and really kind of worked on my own IP and my own nomenclature, if you will.

But the reason this even came up for me is one day I was in a program and one of the other business owners in the program, she was talking about her IP and she shared her IP in the group and we were all talking about it.

And she had a signature framework like a lot of people do.

And I was looking at the framework and it was so complex.

And I understand why it was complex because she had a lot of elements to her IP and she had a lot of pieces to it.

But just looking at the framework, it was a lot to digest and take in.

And she really needed to walk you through each step of the process.

of the whole visual framework for you to really be able to understand it.

And that's when it got me thinking about what I wanna share today is that a lot of us think, oh, I've got this signature framework, especially if you've been in business for a little while, you might have like this visual signature framework that only you can understand.

And sometimes like I've even spoken to other coaches and they're like, yeah, I've got my signature framework, but I honestly don't really refer to it that often.

It just like sits on my computer.

And that's when I wanted to clarify this distinction between the three of us, the three options, because sometimes we try to use a framework when we actually need a process or we need many result milestones.

So that's why I wanted to kind of dive into this because ultimately all of these things should, yes, explain your IP, but they should really be easy for your ideal client to understand.

If you have to really walk someone through it and they take a lot of brainpower just to wrap their minds around your IP, you're losing them.

We want it to be like really digestible, understandable so that they can get on board with your IP.

That's what makes it valuable, right? So let's talk about that difference between the signature process, a signature framework, and mini result milestones.