249. *MVP* Why Your Marketing Feels Exhausting

Starting with, like I said, your business financials and legal decisions.

Oh my gosh.

Scary, right? No, it's not scary.

It's not scary at all.

In fact, we make this so much more complicated than it needs to be, and we think that we need to go become financial experts and accountants and attorneys before we can make these decisions, and none of that is true.

However, if you think that that's true or if you procrastinate on making these decisions or finalizing these decisions, you are going to struggle to sell in your business because you are not going to feel like you have a business.

[chuckles]If you treat this like it's a hobby, you are going to treat it like it's a hobby.

Do you see what I'm saying? Maybe I can clear it up by giving you some examples.

I have seen so many people, and I, I just wanna give a little context here.

I do sales calls sometimes with people before they purchase the Profitable Nutritionist Program.

They want to jump on a sales call, and at this point I have been offering those.

I don't know if I will forever, depending on when you're listening to this episode.

But at this point, I am happy to jump on a one-on-one call with somebody and answer their questions and find out if the program would be a good fit for them.

So I ask a bunch of questions on that call, and if it isn't a good fit for them, I s- tell them very honestly, "I don't think this is the next best step for you.

I think this is what you should do instead." So through that discovery process of me asking a bunch of questions, I talk about money.

I ask questions about money.

[laughs] I ask questions about their beliefs about money sometimes if I need to.

And what I see time and time again is that there are some decisions about finances, pricing, um, tracking money, setting up legal entities.

Should you have an LLC? Should you have an S corporation? Should you have an accountant help you with this? Is it legal for you to do XYZ? Um, how will I know if there's enough money to pay taxes? What if I don't have enough money to pay taxes? These are the things that people loop on, and I know this because it comes up in our conversations.

Okay? So in the situation where somebody is looping on any of those decisions I just said, and I'll go through them in detail, but any of those things, what they are actually looping on is, "Should I prioritize this? Should I spend time and money setting up a business right now if I don't know if this business is going to work?" And that seems logical.

It seems prudent.

I understand the thought process, but what really happens is there's a subcurrent there of you thinking, "Ah, maybe this isn't a business yet.

Maybe I need to wait to see if I'm gonna make money with this first before I allocate some financial resources and a few hours of my time to set it up properly.

'Cause what if it doesn't work, and then that's just a waste, and I don't wanna do that." And so that resistance to committing to, "Yes, this is a business, and I'm gonna treat it as such," leads to you feeling like your business is a hobby, treating it like a hobby, talking about it like it's a hobby, approaching it time-wise like it's a hobby, like it's the last thing on the list.

And of course, what happens is it's not a thriving business because you're not treating it like it is.