Carl Addy – Combining many small ‘woos’ to create one big WOW

This week on The MCA Prodcast Pat Murphy talks to Carl Addy, Executive Creative Director at The Mayda Creative Co. Carl delivers ground-breaking visual work in design, digital media and immersive VR technology. He works in both live action and animation, combining his obsession with music with his knowledge of digital trends and film making. Carl explains the name ‘Mayda’, where it came from and how it embodies their company philosophy. ‘It's a bumpy ride, it has unknown outcomes and actually it's the treasures that you find along the way and the adventures that bond people together’, Carl say...