Yesterday’s Price Is Not Today’s Price: Negotiating from Strength with Lynnette Khalfani-Cox

Lynnette Khalfani-Cox, known as The Money Coach, joins The Power of the Ask to talk about what it takes to advocate for yourself, negotiate from a place of strength, and build lasting financial freedom. A personal finance expert, bestselling author, former Wall Street Journal reporter, and CNBC correspondent, Lynnette has spent decades helping people get out of debt, build wealth, and take control of their financial futures.   Lynnette, Lisa, and Precious cover:   - **Knowing Your Value**: Lynnette shares how asking Charles Schwab to write the foreword for her first book taught her to understand the value she brought to the table, even when she was the one making the ask. - **Negotiating Creatively**: When a raise negotiation hit a ceiling, Lynnette asked for Fridays off to write her book instead. The experience taught her powerful lessons about advocating for herself, getting agreements in writing, and turning setbacks into opportunities. - **Asking From Strength**: Lynnette explains why asking from a place of need or fear rarely works, and why the strongest asks come from clarity, confidence, and knowing your walk-away point. - **Building Financial Freedom**: For Lynnette, financial freedom means becoming “time billionaires,” having the flexibility to choose how she spends her time, what work she takes on, and what kind of life she wants to build. - **Why Women Must Keep Asking**: Lynnette reminds listeners that what you don’t ask for, you won’t get. No one will care more about your financial well-being than you do. **Important Links:** - Savvy Ladies (https://www.savvyladies.org/) - Precious Williams' LinkedIn (https://www.linkedin.com/in/precious-l-williams/) - Lisa Zeiderman's LinkedIn (https://www.linkedin.com/in/lisazeiderman/ - Lynnette Khalfani-Cox's LinkedIn (https://www.linkedin.com/in/lynnettekhalfanicox/) **Important Links for Lynnette:** - Website: https://lynnettekhalfanicox.com/ - YouTube: https://www.youtube.com/channel/UCwx-n-uHchjtlv938l9ogdA/featured **About Lynnette Khalfani-Cox:** Lynnette, known as The Money Coach®, is a personal finance expert, keynote speaker, bestselling author, and Founder of the Financial Influencer Network. A former Wall Street Journal reporter and CNBC correspondent, she is the CEO of TheMoneyCoach.net, a financial education company helping people build wealth and achieve financial freedom. Lynnette is the author of 16 books, including the New York Times bestseller *Zero Debt: The Ultimate Guide to Financial Freedom*. She has appeared on Oprah, Good Morning America, The Today Show, CNN, CNBC, and many other major media outlets.