The Code of Influence: Why People Really Say Yes with Cheri Tree

**Crack your personal BankCode in under 90 seconds here --> https://crackmycode.com/empire**  **82% of buyers will purchase from a salesperson who matches their personality type. Only 18% will buy from someone who does not. That is not a sales problem. That is a people problem.** **In this episode, Ryan Lang sits down with Cheri Tree, creator of the BANKCODE® system and founder of Code Breaker Technologies, to break down the science of buying behavior, why most sales training is built to fail, and how understanding the four types of buyers can change everything from your close rate to your leadership and your most important relationships.** **If you are ready to stop guessing why people say yes and start speaking directly to what moves them, tune in the Path To Mastery Podcast.** **Enjoy the podcast? Subscribe and leave a 5-star review!** **Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.**  **Connect with Cheri Tree.** **Instagram:** https://www.instagram.com/cheri.tree/   **Facebook:**https://www.facebook.com/CheriTree/  **LinkedIn:** https://www.linkedin.com/in/cheritree/   **Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.** **Connect with Ryan Lang!** **Instagram:** https://www.instagram.com/realryanlang/  **LinkedIn:** https://www.linkedin.com/in/ryan-lang-b46a545b/  **Facebook:** https://www.facebook.com/ryan.lang.984  **Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group:** https://www.facebook.com/groups/buildyourempires  **Learn more about Empire Partners:**  **Website:** https://empirepartners.net/  **LinkedIn:** https://www.linkedin.com/company/empire-partners/ **Facebook:** https://www.facebook.com/profile.php?id=100093312203714  **Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck:** https://www.empirepartners.net/quiz?utm\_source=podcast&utm\_medium=organic&utm\_campaign=quiz-path-to-mastery  ***#BANKCODE #InfluenceAndSales #SalesStrategy***