Amazon's Changing Rules & the Next Wave of FBA Growth With Jana Krekic [Ep.220]

So really it's not like new requirements, it's just they were never really being enforced.

Would you say the American market is actually more regulated then? You made it kinda sound like the American market's tougher with this than the EU.

It is.

It is tougher because-

Wow, that surprises me.

[laughs] You just said the other way around.

Yeah, yeah, yeah.

No, like US is tougher because like, for instance, like I give an example of those caps lock at the beginning of bullets.

Like there's no way you do that on the US market, and you can like publish that or not get suppressed.

But like in Europe, we still have clients who are like, "Oh, we wanna keep these emojis," and I'm like-

[laughs]

... "Are you, are you joking? Like emojis, seriously?" And some of them, they're like-

35 characters and emojis.

[laughs]

Yeah.

They're like emojis and caps lock, and they can get away with this in Europe, uh, because a lot of rules have been enforced in the US never got to Europe, or will get there maybe in a couple of months or years or whatever, or maybe not even ever.

That's fascinating.

So it's like Google then, 'cause like the hardest place to rank in Google is always America, followed by UK, maybe Australia.

But then once you get beyond the English-speaking stuff, like you go to the Vietnamese Google, it's like early 2000s SEO [laughs] with like-

Yeah.

Yeah, yeah

... crazy backlinks everywhere.

But with Amazon now like pushing the compliance onto the seller, do you get like notified as a seller if you're gonna get suppressed? Like, "Hey, this is out of line," or Amazon just like does it to you, and you just see it in your sales numbers? Like how do you know if you're not compliant?

No, it would just like say it happened like in the numbers and like, you know, sometimes you get like, depending on the category because like that also is, you know, worth a discussion.

So depending on the category, it's also like, you know, you get, oh, well, they've logged this because they think this is not compliant or da, da, da, but a lot of times, like they would not even notify you, depending on like it's not uniformed, unfortunately.