Oct 14, 2026 · 49 min · 13 segments
Building a personal brand doesn’t mean becoming an influencer. Maribel Lara, Founder and Principal at Beget Love Consulting, shows you how social media can grow your career.Maribel went from higher…
Andrea Klein-ThomasHostAnd before we, uh, talk about visibility even more, I do wanna double back on what you said just about the through line has been there no matter what industry, no matter what job, of who you are, how you approach it, and your why.
It just might manifest a little bit differently, but it's still... 'Cause I always like to say when I started this, I said, "I'm still on my plan A, it just looks different.
It's not a plan B. I'm still on my plan A." And I meet a lot of people who question, like, they have this whole career in this-
in this industry, and they're like, "Well, how else could I use it?" And they're thinking they have to turn away from what they did-
... to then become somebody else or start over, and it's like, no. It's, the world is far more, um, industries are, aren't as siloed as they used to be.
... are the same, and you're cultivating new ones, and I just wanna double click on how you've been able to, um, do that across industries.
So from marketing, right? The biggest shift was education to marketing, and translating that experience.
So I went to get my MBA partly so that I could learn the language of corporate America, understand the similarities to what I did in education, but that's how I learn, right? So that made sense for me and how I need to be able to focus on something in order to be able to absorb it and process it.
And what I would translate for folks is I was marketing in higher education, and I had a tough audience that I was trying to sell to.
And before we, uh, talk about visibility even more, I do wanna double back on what you said just about the through line has been there no matter what industry, no matter what job, of who you are, how you approach it, and your why.
It just might manifest a little bit differently, but it's still... 'Cause I always like to say when I started this, I said, "I'm still on my plan A, it just looks different.
It's not a plan B. I'm still on my plan A." And I meet a lot of people who question, like, they have this whole career in this-
in this industry, and they're like, "Well, how else could I use it?" And they're thinking they have to turn away from what they did-
... to then become somebody else or start over, and it's like, no. It's, the world is far more, um, industries are, aren't as siloed as they used to be.
... are the same, and you're cultivating new ones, and I just wanna double click on how you've been able to, um, do that across industries.
So from marketing, right? The biggest shift was education to marketing, and translating that experience.
So I went to get my MBA partly so that I could learn the language of corporate America, understand the similarities to what I did in education, but that's how I learn, right? So that made sense for me and how I need to be able to focus on something in order to be able to absorb it and process it.
And what I would translate for folks is I was marketing in higher education, and I had a tough audience that I was trying to sell to.
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