The New Generation Massage Therapist
Jun 30, 2026 · 36 min · 10 segments
Send us Fan Mail Most of us were never taught that our words could make our patients worse. But the research is clear — the language we use in the…
It comes from the Latin nocir, to harm, and refers to the nervous system's response to stimuli that are potentially harmful.
Now, we didn't learn a whole lot about nociception in school, but it's still really important for us to know.
In medicine, the nocebo effect refers to adverse, harmful, or unpleasant effects experienced by a patient, not because of anything physically harmful that was done to them, but because of negative expectations.
But before we go there, I want to talk about its counterpart, because I think understanding both sides of this coin is what makes this concept so powerful.
And the placebo effect, positive expectations producing positive outcomes, is one of the most well-documented phenomena in all of medicine.
We talk about it all the time in healthcare, usually in a slightly dismissive way, saying things like, ah, it's just the placebo effect.
It is a genuine, measurable neurological response, and the research on how it works has profound implications for what we do as massage therapists.
And when I walk you through these, I want you to think about your own practice, because I think you'll recognize all of them.
The first is when the patient believes they have received an effective treatment.
The belief itself is doing clinical work, which means the confidence you project, the way you explain what you're doing and why, and the clarity of your treatment rationale are not just communication skills.
It comes from the Latin nocir, to harm, and refers to the nervous system's response to stimuli that are potentially harmful.
Now, we didn't learn a whole lot about nociception in school, but it's still really important for us to know.
In medicine, the nocebo effect refers to adverse, harmful, or unpleasant effects experienced by a patient, not because of anything physically harmful that was done to them, but because of negative expectations.
But before we go there, I want to talk about its counterpart, because I think understanding both sides of this coin is what makes this concept so powerful.
And the placebo effect, positive expectations producing positive outcomes, is one of the most well-documented phenomena in all of medicine.
We talk about it all the time in healthcare, usually in a slightly dismissive way, saying things like, ah, it's just the placebo effect.
It is a genuine, measurable neurological response, and the research on how it works has profound implications for what we do as massage therapists.
And when I walk you through these, I want you to think about your own practice, because I think you'll recognize all of them.
The first is when the patient believes they have received an effective treatment.
The belief itself is doing clinical work, which means the confidence you project, the way you explain what you're doing and why, and the clarity of your treatment rationale are not just communication skills.
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