I've talked about this before, about how when I got started, the vast majority of business decisions I made in my practice were either inherited from the clinic that I went to school at, maybe people that I had shadowed or preceptored with, or I just copied the people in my neighborhood.
It took a long time before I realized that it was a choose my own adventure.
And the adventure I had chosen was identical to other people without a lot of thinking about what I needed, what my practice actually demanded, and what was going to ultimately create better patient relationships and better patient care.
I would say that the majority of people start by thinking about time blocks in the calendar and cost.
Like ultimately, I think, you know, for some of our patients, they would benefit from more provider time.
That's always been something that I have been a huge advocate for, that patients need more face time with their practitioner to actually achieve the outcomes that we're promising them.
Most research that is successful shows high provider touch points or high provider time.
Even papers where standard care looks like the same educational information, but without provider time.
And then the intervention group looks like, I keep saying in air quotes, individualized medicine.
And they give like basically the same educational content, except a person helps the patient navigate having to make those changes and implementing in their life and strategizing when the exact instructions maybe don't fit for that particular patient.
And yet when we ask doctors why they've chosen the length of their appointments, it's usually about what fits neatly and cleanly into the calendar.
So if we imagined that, you know, if we had a three hour visit with people and now that visit is, you know, more than a thousand dollars, that's where we get hung up and stuck is around the cost of the of the time rather than the value of the time.
I've talked about this before, about how when I got started, the vast majority of business decisions I made in my practice were either inherited from the clinic that I went to school at, maybe people that I had shadowed or preceptored with, or I just copied the people in my neighborhood.
It took a long time before I realized that it was a choose my own adventure.
And the adventure I had chosen was identical to other people without a lot of thinking about what I needed, what my practice actually demanded, and what was going to ultimately create better patient relationships and better patient care.
I would say that the majority of people start by thinking about time blocks in the calendar and cost.
Like ultimately, I think, you know, for some of our patients, they would benefit from more provider time.
That's always been something that I have been a huge advocate for, that patients need more face time with their practitioner to actually achieve the outcomes that we're promising them.
Most research that is successful shows high provider touch points or high provider time.
Even papers where standard care looks like the same educational information, but without provider time.
And then the intervention group looks like, I keep saying in air quotes, individualized medicine.
And they give like basically the same educational content, except a person helps the patient navigate having to make those changes and implementing in their life and strategizing when the exact instructions maybe don't fit for that particular patient.
And yet when we ask doctors why they've chosen the length of their appointments, it's usually about what fits neatly and cleanly into the calendar.
So if we imagined that, you know, if we had a three hour visit with people and now that visit is, you know, more than a thousand dollars, that's where we get hung up and stuck is around the cost of the of the time rather than the value of the time.
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