Ai has created doctors that don’t exist with potentially bad intel

All right, so let's talk about this from a regulation perspective.

From a policy angle, what should health regulators and medical colleges and social media platforms be doing right now to protect people from these AI deepfake doctors? Because I think the responsibility is on multiple entities here.

For sure.

It's easy to get frustrated with consumers that fall for this.

I don't think we should.

We should be blaming the entities and the platforms that are enabling this nonsense.

The good news is, I've been working in this space for a long time, as you know, Rob, and talking about regulating misinformation can be a very polarizing topic.

Talking about regulating AI, not so much.

There was a very recent Angus Reid poll that found that, listen to this, 95% of Canadians agree that AI misinformation is a big, 95% agree it's a big issue, right? So this is bipartisan support for responding to this.

I really think we need a regulatory response.

If there's an AI agent or a real person selling bogus stuff online, we need a regulatory response.

I think that's, you know, especially if they're going over regulatory guidelines already that are present in things like entities like Health Canada.

The problem is there's so much nonsense out there right now, Rob, that the regulators are overwhelmed.

You know, what can they do? So I do think consumers need to be incredibly alert.

Always be suspicious of health.

Information is being pushed at you by the algorithms.

The algorithms are not our friend.

That's a good place to start.