Episode 102: The Future Of Music Industry Careers - Lessons From The Next Generation

[swoosh] Okay, so this week's episode highlights w- who I believe will be three very important music executives, uh, in the future of the music industry.

Um, I must add this as well, this is a bit of a first for me, right? I have got three of my ex-students on today, everybody.

Three guests, right? Let me tell you a little bit about them.

I wanted to really shine a light on who they are and also look towards the next generation in the music industry, right? Because I talk to a lot of people on this podcast, as many of you will know, and some of them have been in the industry for years, sometimes even decades, but I like to also shine a light on who is next, right? Who is coming through in the music business, and not just artists, right? So let's think today about three people that are gonna be a part of the music ecosystem going forward.

The first one is a young lady by the name of Natalie Brown, who is an expert marketeer, right? She sh- she bears all the hallmarks of somebody that's gonna be very, very useful to a lot of people in the future.

Next up, we've got Lottie Evans, who again, is really strong on marketing, on branding, on A&R, uh, and various other things.

And then finally we've got Chris Beswick.

Uh, Chris is an artist manager.

Um, he's also a very, very good emerging A&R.

Um, and he also knows a lot about music law, as they all three of them do, right? They'll talk about that, in fact, in today's interview.

Um, now Chris, uh, and Lottie, and Nat have all come through, uh, BIM University, right? The BIM Institute in Birmingham, which is part of BIM University, which is one of the roles that I do, right? I, I lecture there part-time and I work with all three of them at one point or another throughout their degree.

They've just finished their degree and they're about to enter, uh, the music industry, and they are so clued up.

Now, if you think about it like this, everybody, right? There's a lot of people that are in the music industry that found their way there, you know, whether they're ar- A&Rs or managers or whatever role they play, and they didn't necessarily come through with an education in music as such.

They just kind of learned it on the go, and there's nothing wrong with that.

It's worked for them.

But what I'm seeing is this, I'm seeing more managers now under the age of 30 than we've ever seen before, and I think that one of the things that kind of engineers that to happen is a stronger education pipeline into, uh, employability in music or into the freelance portfolio career roles, right? So I wanted to just shine a light on three people that I think are fine examples of the next generation of music industry executives, and I'm gonna hand over to the interview now.