In this episode of The Morning Marketer we sit down with Te Kahukura Boynton, founder of Māori Millionaire and author of the first personal finance book written by a Māori author.
Te Kahukura's journey started as a broke uni student at rock bottom, struggling with her mental health and unable to find any money content that felt relatable to Māori communities. Instead of waiting until she'd made it to start sharing, she decided to document the entire journey from day one, starting on 1 January 2022 as a New Year's resolution.
Using her own story as the content, she built Māori Millionaire into a community of over 130,000 people across social media, wrote her bestselling book, and became a semi-finalist for Young New Zealander of the Year, all before turning 23.
In this conversation, Te Kahukura shares why she believes discounting your voice is the same trap as discounting your product, the deep-rooted beliefs that stop wāhine Māori from stepping into business and money spaces, and why she chose to talk openly about addiction and trauma in a finance book when no one else in the space does.
Te Kahukura gives a raw, honest look at what it actually takes to build in public from rock bottom, and proves that the most powerful platforms are built on the stories people are too scared to tell.
CONNECT WITH TE KAHUKURA:
Instagram: https://www.instagram.com/maorimillionaire_/
Website: https://www.maorimillionaire.com/
FOLLOW ROI IN MARKETING:
Instagram: https://www.instagram.com/roiinmarketing/
YouTube: https://www.youtube.com/@roimatawilkey
Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/
