How Do You Grow Without Losing What Made You Great?

Yeah, total transparency, really.

Because I think you just touched on there about scale.

You know, keeping the culture must be so difficult.

Our old office had two floors, only 20 people in.

There's a different culture from downstairs to upstairs.

How have you managed to maintain, develop and evolve that culture? Because the business is built on very strong values.

There's a lot of talk about community.

You said there are fear factor about going into a community.

You all didn't know.

How was that scalability managed and worked?

Gosh, well, by having a really strong team with good experience in those areas, but also I think Sarah's vision and she's pulled together.

So our business works and we report on what we call the six Cs in the business, which are commercial.

The commercial obviously drives one enables the other things we want to do.

Customers, so if you have a happy customer, you have good commercials.

Colleagues, if you have a happy colleague, you're going to have a good service, happy customers, commerciality.

And then the three other Cs are community, climate, climate change, and craft.

And we try and reflect that across the whole business.

We don't just judge the financials, the commercials, but we also report in on our colleagues.

So we know what our colleague retention is about 80%, which for our industry, 80% is incredibly good.

We're really proud of that.

And I think being able to equally to keep those colleagues happy, we feed back into their community.

So we have strong links with the Gloucester Gateway Trust.

Well, that's who we went into partnership with to do the Gloucester services.

And we work with Community Fund in Cumbria.

So what we're doing is we're feeding money back into those communities and working with people who put that money where it's needed.