Aug 20, 2026 · 23 min · 6 segments
Do you know the difference between training and education for tire dealerships? Dennis McCarron explains why the two aren't the same in this episode of The Modern Tire Dealer Show.
Dennis McCarronGuest
Mike MangesHost
First, training, the word training is used pretty casually, which is all well and good.

To this day, I can't let a phone ring more than three times without picking it up.

So if you're training someone to answer the phone, there are rules you have like answer within three rings, right? And then some go further and they script what the person needs to say.

the advisor shine through and they just have to do or say certain things while on the phone, hit some targets.

But training, the purpose of training is to bypass the slowness at which the brain makes decisions, weighing all its options.

Where training is successful is is where it removes any other option to do something.

When you look at the true meaning of training, it often involves very intense circumstances.

First, training, the word training is used pretty casually, which is all well and good.

To this day, I can't let a phone ring more than three times without picking it up.

So if you're training someone to answer the phone, there are rules you have like answer within three rings, right? And then some go further and they script what the person needs to say.

the advisor shine through and they just have to do or say certain things while on the phone, hit some targets.

But training, the purpose of training is to bypass the slowness at which the brain makes decisions, weighing all its options.

Where training is successful is is where it removes any other option to do something.

When you look at the true meaning of training, it often involves very intense circumstances.
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