Jul 16, 2026 · 16 min · 9 segments
**As sports become** an even bigger engine of economic growth, the defining challenge isn’t identifying tomorrow’s fans; it’s recognizing that many of them are already filling stadiums, attending…
Lucy PerezGuestRoberta FusaroHost
Lucia RahillyHost
[on-hold music] Increasingly, a lot of our conversations, be it with the brands or with the teams themselves, is around how do you use technology to allow you to drive that greater personalization and really creating those unique experiences that reflect the needs of individual consumers.
How do you reach fans that aren't one-size-fits-all? Well, Lucy joins us to talk about the business opportunities and community connections inspired by the World Cup.
We'll also hear about Latino fandom, which is driving significant growth in the US sports economy, and we'll hear more about the team that Lucy will be rooting for on Sunday, La Roja.
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This is "The McKinsey Podcast," where we help you make sense out of the world's toughest business challenges.
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