Episode 8: How I Used LinkedIn to Generate $3M+ for My Consulting Business

Okay, awesome.

So what are

those components and what do people need to put together a really good LinkedIn strategy? Yeah.

Yeah.

So there's five parts that we talk about when it comes to being successful on LinkedIn.

I would say four of them are mandatory.

And there's a fifth one, which is a kind of bonus optional extra.

So the five parts, I'll run through what they all are first, and then I'll go into a little bit more detail.

So they're strategy, capture, publish, engage, and advertise.

So strategy, capture, publish, engage, advertise.

Those are the five different parts that you need.

I'll let you guess at the end which one you think is

optional.

So in terms of strategy, and this is obviously really important and something that we talk about quite a lot, which is strategy.

Before you start to create content, before you come to a platform like LinkedIn, you have to take a step back and think about your strategy, right? So you have to be really clear who you are speaking to and what you're trying to say to them.

And if you don't have this, it's going to feel like you're creating content for the sake of creating content, which I see probably 90% plus of the content on LinkedIn is just fluffy nonsense that doesn't really move the needle or help anyone.

So we need to get really clear on who we're speaking to, what are we saying to them.

And what I mean there is not your product or service.

So I don't mean like banging on about your product or service.

I mean your narrative.

You need to know your narrative, what you're saying and who you're saying it to.

the transformation that you're providing so where are you trying to take people to from and to um And so you need clarity around that whole piece.

We did an episode a few weeks ago we called Product Market Fit Hypothesis.

And that's basically what this is.

It's getting clear on your strategic narrative.