Turning Around a Struggling Manufacturing Operation w/ George Murray

Welcome to the Manufacturing Executive Podcast, where we explore the strategies and experiences that are driving midsize manufacturers forward.

Here, you'll discover new insights from passionate manufacturing leaders who have compelling stories to share about their successes and struggles.

And you'll learn from B2B sales and marketing experts about how to apply actionable business development strategies inside your business.

Let's get into the show.

Welcome to another episode of the Manufacturing Executive Podcast.

I'm Joe Sullivan, your host and a co-founder of the industrial marketing agency, Guerrilla 76.

For well over a decade, we've been helping OEMs, machine builders, contract manufacturers, robotic systems integrators, and industry 4.0 technology companies strategize and implement revenue-focused marketing programs.

So many of these companies have built amazing businesses over the years, and sometimes over multiple generations, through relationships, referrals, repeat business, trade shows, and knocking on doors.

But for many, what got them where they are today is unlikely to get them where they wanna go in the years ahead.

The reality is this, the way their prospects and customers collect product information, vet potential solution providers, and conduct their buying processes is completely different now than it was even five or 10 years ago.

Our team of industrial marketers at Gorilla76 has collectively advised well over 200 B2B manufacturing leaders.

We've seen time and time again what's working and what's not.

And we bring that outside perspective to our clients to help them build the modern marketing programs they need to remain competitive and continue on a growth trajectory.