Building Stronger Relationships With Your Manufacturing Reps w/ Chris Atwell

Leadership coach Chris Atwell, founder of Mindset Conquest, will tell you that 100 sales calls a month proves your reps are busy. It doesn't prove your business is growing. After two decades selling through and alongside manufacturers rep agencies, he's seen the same trap over and over: activity reports that look productive but never tie back to revenue. In this episode, we dig into how manufacturers and their independent reps can build predictable growth together. You'll hear why tracking calls is the wrong place to start, how a shared revenue target and a real sales pipeline change the relationship, and what it takes to enable reps who already know your market better than you do. We'll also touch on the three pillars behind his new book, Momentum by Design.