60 Days. One Conference. No Excuses. ~Matt Rosen

So let's be honest about something.

There are a lot of conferences in the private lending space right now.

A lot of events in general.

And I've heard people say this, and there's a lot of chatter going on right now about there's just too many conferences.

And you know what those same people, though, it's interesting because those same people will show up at an event, put themselves around hundreds of other of their direct competitors that offering the same products, the same loan programs, the same DSCR stuff to the same brokers that are stopping by every booth looking for the lowest rate in term and the best term.

So is the conference a problem, really? Or is the conference actually the place where the industry gets connected? And here's another question.

Are conferences actually creating enough value for the people attending? Because if I'm a lender, OK, spending thousands of dollars on travel, hotels, registration, my time, my employees time and all that, I don't want to I don't want another three days of empty handshakes and drinks.

That's just me.

I mean, if you're the same and I'm thinking you're the same way, I want relationships.

I want capital.

I want deal flow.

And I want to learn something that's actually practical that I can apply to my business come Monday morning and make money with it.

I want access to people who I cannot usually get just sitting at my desk or in front of LinkedIn.

That's the standard I'm setting for our event.

So here's what we're going to do completely different.

We're going to obsess, and I mean obsess, over the attendee experience.

We're going to make it easier to actually meet the right people.

And that comes with the Lenders Playbook.

That comes with all the social media and email marketing that we're doing.

We're going to create conversations instead of just presentations.

We're going to make those speakers matter.

We're going to make sponsors valuable instead of turning them into walking billboards, as many of you have seen at other events.

We're going to create an environment where you leave saying that was worth my time.

That was worth my employee's time.

Not that was just another event.