4 Simple Businesses That Will Make You RICH in ~ Leila Hormozi
Oct 19, 2026 · 5 min · 5 segments
4 Simple Businesses That Will Make You RICH in ~ Leila Hormozi
Oct 19, 2026 · 5 min · 5 segments
4 Simple Businesses That Will Make You RICH in ~ Leila Hormozi
The last week I actually spoke at two different events and I got to speak with over 100 different people who were telling me about the businesses that they were starting.
The first one was a guy who was telling me that he was starting a software for agencies.
I ask him, have you done software before? Are you a developer? Do you have a background? No.
Second example, a woman tells me that she's starting a social media marketing agency for NFT influencers.
And she was like, well, I don't know much, but I know that they're really hot right now and they're trending.
OK, well, have you grown an influencer's account substantially before? And she was like, well, no, but that's why I'm starting the business.
Third guy tells me he's starting AI for gyms, something I actually happen to know a lot about.
What's your background in the gym industry? And he was like, well, I don't have one.
I was like, OK, well, what's your background or connection with AI? And he was like, well, I don't have one.
here's the thing 90 of startups fail if you want to set yourself up for success the last thing you want to do is pick something you have no experience in you have no way to educate yourself about you also have no cash flow and no money to go educate yourself about or get the experience and it's already hard so instead what i would beg you to do is consider doing a boring business consider something that's been proven it's stable and that maybe your skill set matches one of these businesses because i'm going to name off these four businesses and what i have come to find as the industry norms for each of them and think to yourself do i have expertise here do i have experience in this area is this a business that i feel like is a worthy challenge for me So the first business that a lot of people don't think about is e-bike rentals.
The last week I actually spoke at two different events and I got to speak with over 100 different people who were telling me about the businesses that they were starting.
The first one was a guy who was telling me that he was starting a software for agencies.
I ask him, have you done software before? Are you a developer? Do you have a background? No.
Second example, a woman tells me that she's starting a social media marketing agency for NFT influencers.
And she was like, well, I don't know much, but I know that they're really hot right now and they're trending.
OK, well, have you grown an influencer's account substantially before? And she was like, well, no, but that's why I'm starting the business.
Third guy tells me he's starting AI for gyms, something I actually happen to know a lot about.
What's your background in the gym industry? And he was like, well, I don't have one.
I was like, OK, well, what's your background or connection with AI? And he was like, well, I don't have one.
here's the thing 90 of startups fail if you want to set yourself up for success the last thing you want to do is pick something you have no experience in you have no way to educate yourself about you also have no cash flow and no money to go educate yourself about or get the experience and it's already hard so instead what i would beg you to do is consider doing a boring business consider something that's been proven it's stable and that maybe your skill set matches one of these businesses because i'm going to name off these four businesses and what i have come to find as the industry norms for each of them and think to yourself do i have expertise here do i have experience in this area is this a business that i feel like is a worthy challenge for me So the first business that a lot of people don't think about is e-bike rentals.
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