Jan 21, 2026 · 1 hr 5 min · 18 segments
A conversation with Suhayl Limbada, CMO of KFC Thailand, on mirroring culture, earning creative bravery and building global work that resonates locally. From Let There Be Cake to Cannes Lions wins…
Mongezi MtatiHostHow do I know when the market is ready for us to push the boundaries, I would say? I get a lot of that from my social media feeds.
And there's a willingness for people to play with us, which tells me that we've earned the right to have a bit of fun.
So I think it's a combination of Using your judgment, knowing when to play, when not to play.
Why failure, in his words, is fertile ground for braver, more distinct, and more courageous work.
As I told you, my philosophy is it's easier to ask for forgiveness than permission.
You know, I've often spoken about the need for us to signal that risk is not allowed in our work.
How do I know when the market is ready for us to push the boundaries, I would say? I get a lot of that from my social media feeds.
And there's a willingness for people to play with us, which tells me that we've earned the right to have a bit of fun.
So I think it's a combination of Using your judgment, knowing when to play, when not to play.
Why failure, in his words, is fertile ground for braver, more distinct, and more courageous work.
As I told you, my philosophy is it's easier to ask for forgiveness than permission.
You know, I've often spoken about the need for us to signal that risk is not allowed in our work.
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