Aug 20, 2026 · 2 min · 2 segments
Did you like this episode? Dislike it? 🤖 **How can you get ChatGPT to mention your law firm?** As AI search becomes a bigger part of how…
Danny DeckerHost

Okay? Every single one of you, when your clients show up for a consultation or show up for a planning session, they've got questions, right? And you're probably tired of the questions 'cause you answer the same questions over and over again.

Here's the really good news: those questions that you're answering over and over again, that is the type of content that you wanna create in order to cr- to, to increase your visibility on ChatGPT.

Sit down, maybe, maybe with a couple members of your team or maybe just do it on your own, and jot down what are the top 10 questions that new clients are constantly asking in your law firm, either on the initial consultation or kind of as their case is moving along.

You wanna have a list, top 10 questions, and then that becomes your editorial calendar.

So once a day, once a week, sit down and film a video like this one or write a blog or just create a social media post where all you do is answer those questions one at a time.

This content, not only is it really helpful for the actual humans who are on your website who are thinking about hiring you, right, 'cause you're actually answering the questions that they actually care about, it's also a really great way to get your firm, uh, optimized and im- improve visibility on the AI search platform.

So sit down, make that list of top 10 questions, knock it out in the next few weeks.
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Okay? Every single one of you, when your clients show up for a consultation or show up for a planning session, they've got questions, right? And you're probably tired of the questions 'cause you answer the same questions over and over again.

Here's the really good news: those questions that you're answering over and over again, that is the type of content that you wanna create in order to cr- to, to increase your visibility on ChatGPT.

Sit down, maybe, maybe with a couple members of your team or maybe just do it on your own, and jot down what are the top 10 questions that new clients are constantly asking in your law firm, either on the initial consultation or kind of as their case is moving along.

You wanna have a list, top 10 questions, and then that becomes your editorial calendar.

So once a day, once a week, sit down and film a video like this one or write a blog or just create a social media post where all you do is answer those questions one at a time.

This content, not only is it really helpful for the actual humans who are on your website who are thinking about hiring you, right, 'cause you're actually answering the questions that they actually care about, it's also a really great way to get your firm, uh, optimized and im- improve visibility on the AI search platform.

So sit down, make that list of top 10 questions, knock it out in the next few weeks.