Sep 16, 2026 · 1 min · 2 segments
Did you like this episode? Dislike it? 🎙️ **What questions should every law firm website answer for potential clients?** In this episode of the Law…
Danny DeckerHost
Marc CernigliaHost
The one statement that keeps coming up over and over again is that if you go through your website, AI search should not have to guess who you are and what you do.
And there's, like, five simple questions that you have to ensure that your content and your website all point to.
And the, the answer is who, who are you? What, like, what do you do? Where are you? Where- where's a big one 'cause someone in Colorado doesn't need a lawyer who's in North Carolina.
Who for, right? Who are you actually targeting? And how, like, how can they get ahold of you? Like, what's the way to contact you? And you mentioned social media.
Does your social media match up with your website? Is there discrepancies? There's all these other things.
Almost gives me a, a little bit of a headache, but the crazy thing is, is that it's so worth it just because of how powerful it is.
It is really important that everything, including your website, your socials, your directories, and profiles everywhere, are in sync because AI search is pulling from all of those different places.
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The one statement that keeps coming up over and over again is that if you go through your website, AI search should not have to guess who you are and what you do.
And there's, like, five simple questions that you have to ensure that your content and your website all point to.
And the, the answer is who, who are you? What, like, what do you do? Where are you? Where- where's a big one 'cause someone in Colorado doesn't need a lawyer who's in North Carolina.
Who for, right? Who are you actually targeting? And how, like, how can they get ahold of you? Like, what's the way to contact you? And you mentioned social media.
Does your social media match up with your website? Is there discrepancies? There's all these other things.
Almost gives me a, a little bit of a headache, but the crazy thing is, is that it's so worth it just because of how powerful it is.
It is really important that everything, including your website, your socials, your directories, and profiles everywhere, are in sync because AI search is pulling from all of those different places.