The Landscaper's Guide to Modern Sales & Marketing
Oct 9, 2026 · 3 min · 4 segments
**Is your landscape company losing high-value projects before you even get a chance to speak with the customer? You might have invested thousands of dollars in a professional website, beautiful…
Jack JostesHost
And that's why today I'm excited to introduce to you the Ramblin' Jackson Secret Shopper Test.

We will secretly shop your landscaping company as if we were a potential customer.

Are they friendly? Are they helpful? Do they follow up? We're gonna test your website contact forms and, and evaluate your follow-up, and we're gonna evaluate your response time and overall sales experience.

And then our Director of Client Strategy, Robert Felton, is going to record a personalized video showing you what we found through this secret shopper test and give you some, um, ideas for improving it.

I clicked the phone number in their email signature, and the lady who answered was like, "Hello? Hello?" And I thought that she knew it was me calling and that they were unhappy with me, but it turns out that's just how she answers the phone.

If you have this offer- operations manager who's busy doing payroll, and now she's answering the phone, 'Hello,' uh, it- it's abrasive.

It's not a very warm feeling." They ended up firing that person, and the owner's wife started answering, and she was warm and pleasant.

Hi, how may I help you today?" And their sales problem instantly went away, and I believe it was that key part of their phone experience.

If customers are gonna spend tens, maybe, maybe hundreds of thousands of dollars, these little details matter.

And we'd love to share with you what we've learned over the last fifteen years of coaching our clients through this exact sort of thing.

If you want your marketing to produce better sales results, you've gotta have all the right pieces aligned from when they fill out the contact form to that first phone call and how it's handled.

And that's why today I'm excited to introduce to you the Ramblin' Jackson Secret Shopper Test.

We will secretly shop your landscaping company as if we were a potential customer.

Are they friendly? Are they helpful? Do they follow up? We're gonna test your website contact forms and, and evaluate your follow-up, and we're gonna evaluate your response time and overall sales experience.

And then our Director of Client Strategy, Robert Felton, is going to record a personalized video showing you what we found through this secret shopper test and give you some, um, ideas for improving it.

I clicked the phone number in their email signature, and the lady who answered was like, "Hello? Hello?" And I thought that she knew it was me calling and that they were unhappy with me, but it turns out that's just how she answers the phone.

If you have this offer- operations manager who's busy doing payroll, and now she's answering the phone, 'Hello,' uh, it- it's abrasive.

It's not a very warm feeling." They ended up firing that person, and the owner's wife started answering, and she was warm and pleasant.

Hi, how may I help you today?" And their sales problem instantly went away, and I believe it was that key part of their phone experience.

If customers are gonna spend tens, maybe, maybe hundreds of thousands of dollars, these little details matter.

And we'd love to share with you what we've learned over the last fifteen years of coaching our clients through this exact sort of thing.

If you want your marketing to produce better sales results, you've gotta have all the right pieces aligned from when they fill out the contact form to that first phone call and how it's handled.
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