Many people ask Jack Jostes how he ended up building a marketing agency focused exclusively on the landscape and snow industry. The answer starts with his very first job at Pesche's Flowers, a family-owned garden center that has served the Chicagoland area since 1924.
In this special episode of The Landscaper's Guide, Jack shares a conversation with Chris Pesche, third-generation owner of Pesche's Flowers. Chris reveals the timeless business principles that have helped their company thrive for more than a century, including customer service, employee development, operational excellence, and adapting to technology. From implementing inventory management systems to building a seven-figure eCommerce business with MyFairyGardens.com, Chris shares lessons that apply to landscape companies, garden centers, and any service-based business. This episode is a powerful reminder that great businesses are built by taking care of people, embracing change, and never losing sight of your reputation.
You'll Learn
- Why customer service and employee care remain the foundation of long-term success
- How technology and inventory systems can improve profitability
- The importance of being your own toughest competitor
- How Pesche's Flowers expanded into a seven-figure online business
- Leadership lessons passed down through three generations of ownership
Connect With Today's Guest
🌳 Pesche's Flowers: https://www.pesches.com/
📸 Pesche's Flowers on Instagram: https://www.instagram.com/pesches\_flowers/
Get Started With The Landscaper's Guide
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https://landscapersguide.com/podcast/
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