The Inside Line Podcast - Vital MTB
Jun 23, 2026 · 17 min · 11 segments
Specialized’s new Demo 11 downhill bike is a certified rocket ship. You don’t need us to tell you that. Jordan Williams, Loic Bruni, and Finn Iles have proven the platform's abilities over the past…
Nicco DelucaGuestJason SchroederHostNo entities detected.
We want to make the best, obviously, for the race team, and it commands a certain price at the end of the day.
so would you say that part of the price tag has to do with maybe trying to like make back some of your investment on what you guys have put into this project or does that play a part in it
to be totally honest with you guys no it doesn't it doesn't play a part in this project we already have such a large commitment with the race team and the bike development that recouping costs isn't really something that we factor into the management of a bike like this at the end of the day we just want to win races and it's more of a brand piece than it is a revenue driver for for the business.
We want to make the best, obviously, for the race team, and it commands a certain price at the end of the day.
so would you say that part of the price tag has to do with maybe trying to like make back some of your investment on what you guys have put into this project or does that play a part in it
to be totally honest with you guys no it doesn't it doesn't play a part in this project we already have such a large commitment with the race team and the bike development that recouping costs isn't really something that we factor into the management of a bike like this at the end of the day we just want to win races and it's more of a brand piece than it is a revenue driver for for the business.
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