The Inner Edge with Shane Cradock
Sep 21, 2026 · 15 min · 8 segments
Everyone wants to be heard. But how good are we at actually hearing other people? We spend enormous amounts of time learning how to present, persuade and get our point across - yet one skill may…
Shane CradockHost
And to me, the reason it makes sense is because I think most of us, if we're honest, and if you watch our behavior, we're more interested really in becoming better at getting people to listen to us than becoming better at listening to them.

You know, but most communication, like we will talk about listening and we'll talk about persuasion and maybe influence how to get our point across.

But the listening one is, even though we can talk about it, in my experience, you know, over this point, over 25 years working with like really good leaders, entrepreneurs, high performers, and their teams, and even sports people.

It's probably one of my favorite subjects, but if you ask me in terms of my work, what I think my most important skill is, my answer now is different to what it might have been 20 years ago or 10 years ago.

It's definitely, you know, it's not presenting, it's not coaching, it's not mentoring.

And I've also learned that the mainstream, even proactive listening, is not really good enough.

And also, I'll be honest, there's plenty of times even now when I can still catch myself not really listening at all.

And I think the biggest obstacle to listening, to real listening, it isn't usually the person sitting across from you or the people around the table.

It's the person talking inside your head, your little inner narrator, your inner commentator.

And to me, the reason it makes sense is because I think most of us, if we're honest, and if you watch our behavior, we're more interested really in becoming better at getting people to listen to us than becoming better at listening to them.

You know, but most communication, like we will talk about listening and we'll talk about persuasion and maybe influence how to get our point across.

But the listening one is, even though we can talk about it, in my experience, you know, over this point, over 25 years working with like really good leaders, entrepreneurs, high performers, and their teams, and even sports people.

It's probably one of my favorite subjects, but if you ask me in terms of my work, what I think my most important skill is, my answer now is different to what it might have been 20 years ago or 10 years ago.

It's definitely, you know, it's not presenting, it's not coaching, it's not mentoring.

And I've also learned that the mainstream, even proactive listening, is not really good enough.

And also, I'll be honest, there's plenty of times even now when I can still catch myself not really listening at all.

And I think the biggest obstacle to listening, to real listening, it isn't usually the person sitting across from you or the people around the table.

It's the person talking inside your head, your little inner narrator, your inner commentator.
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