The Inner Edge with Shane Cradock
Aug 24, 2026 · 16 min · 8 segments
What do you do when life suddenly refuses to follow your plan? In this episode, I explore a simple three-step response: OUCH. This is reality. Now what? I share the story of an entrepreneur who…
Shane CradockHost
I think the ouch step is that step is, you know, taking the pain, feeling the pain, not trying to bury it when, okay, I'm going to acknowledge something has happened.

And speaking from my own experience as a little human being and speaking from somebody who's worked with people over 30 years, I think this is where we can get stuck, you know, because there's what happened.

And then there's our argument inside our head about what happened as in this shouldn't have happened.

I think the ouch step is that step is, you know, taking the pain, feeling the pain, not trying to bury it when, okay, I'm going to acknowledge something has happened.

And speaking from my own experience as a little human being and speaking from somebody who's worked with people over 30 years, I think this is where we can get stuck, you know, because there's what happened.

And then there's our argument inside our head about what happened as in this shouldn't have happened.
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