004 — Still Becoming — with Danni Vee

Content note: This episode includes discussion of experiences of domestic abuse and birth trauma. \__ In this honest conversation, Danni and I explore what identity really means and what happens when the person you’ve become no longer fits the life you’re building. Danni shares her own journey of shedding old versions of herself—from her addiction to approval and fear of being seen to rebuilding her sense of self after difficult life experiences— and evolving from a “winging it” entrepreneur into the strategic businesswoman and leader she is today. We talk about the tension between who we are, who we’ve been and who we’re becoming — and why every version of ourselves deserves gratitude. Danni also shares practical ways to start uncovering your “highest self”, including the role of identity work, self-awareness, language, communication, and simple journaling practices. About Danni: Danni Vee is an international award-winning high-performance leadership and business coach, keynote speaker and trusted advisor to leaders, executives and business owners ready to expand their performance, influence and impact. Her work focuses on what sits underneath performance: the identity, mindset, habits and unconscious patterns shaping how people lead, make decisions, communicate, sell and grow. Danni is known for seeing the pattern beneath the problem, helping high performers identify what is really getting in the way and make the shifts required to lead and operate at their next level. With more than 27 years in business, Danni combines real-world commercial experience with leadership coaching, neuroscience-informed tools and a deep understanding of human behaviour. She helps her clients strengthen their self-leadership, make better decisions, increase their presence and influence, and build businesses and careers capable of supporting the level of success they want to create. Her work has supported leaders across mining, health, education, government and major Australian organisations, as well as ambitious founders and entrepreneurs navigating growth, visibility and greater responsibility. In 2026, Danni was named **National Coach of the Year** and received **two International Business Awards**, recognising a body of work centred on helping people become more effective leaders of themselves, their businesses and the people around them. Her philosophy is simple: **Who you become determines what you build.** **Connect with Danni:** Danni's website: https://www.dannivee.com/ Instagram: https://www.instagram.com/danniveecoach/ Facebook: https://www.facebook.com/danniveecoach LinkedIn: https://www.linkedin.com/in/danni-vee/ The Identity Project is hosted by Olivia Muir — curious conversations about who we are beyond our work. Follow the show so you don't miss an episode, and if this one resonated, leave a review or send Olivia a message at https://theidentityprojectwitholivia.com/