Sep 8, 2026 · 33 min · 11 segments
In this episode we chat to Andia Xouris, founder of Andia's Ice Cream and recipient of the John B. Ross Jr. Leadership Award from Greater Raleigh Convention and Visitors Bureau. Andia shares her…
Andia XourisGuestSteveHostUm, and then tell me what, uh...
So I guess we could kinda talk about tipping points here.
Um, what, what kind of brought on the change from The Freezing Point to Andia's?
All in the marketing, and this is something that you are very good at, I believe.
Like, we have very... two very talented children, and they were in, um, high school and college at the time, so they helped us with some marketing things.
But we really didn't realize the value and the importance of marketing until people started telling us, "Why are you The Freezing Point?" We had this, like, very loud primary color scheme going with a penguin.
Right
So we hired some marketing experts, and, and we th- we said, "Okay, help us figure out how to make The Freezing Point You know, shine.
And they said, "Well, the first thing you have to do is change your name." So they disliked the name from the second they sat down with us.
[laughs] Right.
[laughs] But we hired them to give us professional advice, and we of course listened to it, and their advice was make it...
Because you're a local company, you're homemade, you know, what is going to create more of that and, and give that illusion or that image, and that would be the maker of the product.
Yeah
That's how that came to be, but I will tell you, the marketing is even more important than the, the product itself, I think.
Yeah.
Well, two things.
Um, and then tell me what, uh...
So I guess we could kinda talk about tipping points here.
Um, what, what kind of brought on the change from The Freezing Point to Andia's?
All in the marketing, and this is something that you are very good at, I believe.
Like, we have very... two very talented children, and they were in, um, high school and college at the time, so they helped us with some marketing things.
But we really didn't realize the value and the importance of marketing until people started telling us, "Why are you The Freezing Point?" We had this, like, very loud primary color scheme going with a penguin.
Right
So we hired some marketing experts, and, and we th- we said, "Okay, help us figure out how to make The Freezing Point You know, shine.
And they said, "Well, the first thing you have to do is change your name." So they disliked the name from the second they sat down with us.
[laughs] Right.
[laughs] But we hired them to give us professional advice, and we of course listened to it, and their advice was make it...
Because you're a local company, you're homemade, you know, what is going to create more of that and, and give that illusion or that image, and that would be the maker of the product.
Yeah
That's how that came to be, but I will tell you, the marketing is even more important than the, the product itself, I think.
Yeah.
Well, two things.
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