Jul 13, 2026 · 29 min · 12 segments
She has been a marketer, a business coach, an e-commerce wiz, and now she's building an AI marketing tool that aims to deliver magic without diluting your essence. In this episode, Ross and Bonnie…
Lucy BloomfieldGuest
Bonnie MurthyHost
Ross MonaghanHost
I guess that this might answer some of my next question, but I'm still keen to know.
It seems like there seems to be two camps of people when it comes to AI and marketing.
People are either fully pro, bring it in, or people who are firmly against, say, you know, it ruins brand, it's muddling the waters.
But I do like long recorded conversations with people, and I'm asking them heaps of questions about their story and their intellectual property and how they think about their specific field, and then giving that to a machine for it to break apart and revisit over and over again.
It's producing really, really high-standard copy for Magic Marketer App customers, so that's the caveat.
So in essence, the software is actually, uh, getting into the brains of your clients and, and, and helping them express what their product and services are all about?
Although, I will say, um, I think Bonnie is a customer as well, so a lot of this is being done manually by me now.
Like, I literally sit down with people and interview them and then give that to the software.
Well, it's interesting to think about AI bringing clarity, right? Especially when you're looking at a huge amount of data or you're talking to people, and often when you sit down, and I've struggled with this trying to define my own brand, it's very difficult to put it into words what I really stand for or synthesize it into a clear message.
Whereas if someone's interviewing me and I'm just talking and sharing, things come out a lot more naturally, and then if you can dissect that and you can analyze that, it's great.
I guess that this might answer some of my next question, but I'm still keen to know.
It seems like there seems to be two camps of people when it comes to AI and marketing.
People are either fully pro, bring it in, or people who are firmly against, say, you know, it ruins brand, it's muddling the waters.
But I do like long recorded conversations with people, and I'm asking them heaps of questions about their story and their intellectual property and how they think about their specific field, and then giving that to a machine for it to break apart and revisit over and over again.
It's producing really, really high-standard copy for Magic Marketer App customers, so that's the caveat.
So in essence, the software is actually, uh, getting into the brains of your clients and, and, and helping them express what their product and services are all about?
Although, I will say, um, I think Bonnie is a customer as well, so a lot of this is being done manually by me now.
Like, I literally sit down with people and interview them and then give that to the software.
Well, it's interesting to think about AI bringing clarity, right? Especially when you're looking at a huge amount of data or you're talking to people, and often when you sit down, and I've struggled with this trying to define my own brand, it's very difficult to put it into words what I really stand for or synthesize it into a clear message.
Whereas if someone's interviewing me and I'm just talking and sharing, things come out a lot more naturally, and then if you can dissect that and you can analyze that, it's great.
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