086 - Integrity Talk with Johannes Berchtold

In this insightful interview, Johannes Berchtold shares his expertise on brand trust, human integrity, and leadership. He discusses with Sonja Stirnimann real-life examples of rebranding, the importance of core values, and how integrity impacts organizational success. Just a few highlights of our conversation with Johannes Berchtold: > You have to be very consistent the way you behave, the way you act. > The linkedin leadership heroes, you know, this is not the real world. > I think we really as board members, we are here to support with questions. **Some of the takeaways of this integrity talk** - Authentic rebranding involves more than just changing logos; it requires a coherent strategy and clear communication. - Core values like integrity and dissent are vital for organizational resilience and employee empowerment. - Trust is built through consistent behavior, clear principles, and authentic engagement. - Leaders must be aware of the risks in grey areas and ensure they have proper oversight and questioning. - A strong organizational culture and clear code of conduct support ethical decision-making and trust. **IMPORTANT LINKS** About our guest: [www.jb-brand.ch](www.jb-brand.ch) [www.alixio.ch](www.alixio.ch) The following episode might be also of interest for you: 072 – Back to Boardroom Reality – Integrity in Strategic Reset **THANK YOU FOR SHARING, SUBSCRIBING AND REVIEWING** Thank you for joining me on this episode of THE HUMAN FACTOR – Corporate Integrity Matters If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the upcoming episodes. Don’t forget to follow and connect with me on Linkedin. I am looking forward to meeting you there. **YOU ARE IMPORTANT** Let me know what topic you would like to have on spot – via [contact@corporateintegrityconcepts.com](mailto:contact@corporateintegrityconcepts.com) Further information about Corporate Integrity can be found on [www.corporateintegrityconcepts.com](www.corporateintegrityconcepts.com)