Sep 16, 2026 · 16 min · 9 segments
In this episode of the Hidden Currents Podcast, Paraic Mac Donnchadha speaks with Sue Poppelwell, CEO of Poppelwell Digital Transformation Consultancy Limited, about the role relationships play in…
Sue PopplewellGuest
Padraig Mac DonnchaHostAnd over your 26 years of, uh, expert, uh, work in this area, did you find, uh, the situation changing much? Did it get tougher or did it get easier to do the work you were doing?

I mean, when I very first started, we had a GP using the mouse, kind of ran out of space on the table and used it underneath the desk 'cause they didn't realize they could pick it up and move it.

So that was, you know, that was the- The, so the early 2000s, and people, everyone can use emails now.

So, you know, it was, things did change, um, because people were much more IT literate and, and much more, um, they could see the benefit of it 'cause they'd realized the benefits themselves of different things like booking their holidays or doing their online shopping.
And did you have to change how you worked with people over different circumstances and different times in order to be able to do what you needed to do?

You know, I think, I think, um, there's a, a s- a practice manager once said to me, gave me a saying, and I've used this ever since, he said, "If you always do what you always did, you always get what you always got," and it's my favorite saying.

But I think, um, you know, changing the way we interacted, the way we delivered training, you know, e- especially after COVID, where I had to completely change the way we deliver training.

And actually, we were the only organization at the time that was able to continue with all of our projects because I came up with a, a methodology of delivering floor walking remotely.

Um, and we didn't miss a single project, whereas other NHS organizations, all their projects were on hold.

It's about loo- re- sitting back and looking at what you're doing and, and making changes in that.
And over your 26 years of, uh, expert, uh, work in this area, did you find, uh, the situation changing much? Did it get tougher or did it get easier to do the work you were doing?

I mean, when I very first started, we had a GP using the mouse, kind of ran out of space on the table and used it underneath the desk 'cause they didn't realize they could pick it up and move it.

So that was, you know, that was the- The, so the early 2000s, and people, everyone can use emails now.

So, you know, it was, things did change, um, because people were much more IT literate and, and much more, um, they could see the benefit of it 'cause they'd realized the benefits themselves of different things like booking their holidays or doing their online shopping.
And did you have to change how you worked with people over different circumstances and different times in order to be able to do what you needed to do?

You know, I think, I think, um, there's a, a s- a practice manager once said to me, gave me a saying, and I've used this ever since, he said, "If you always do what you always did, you always get what you always got," and it's my favorite saying.

But I think, um, you know, changing the way we interacted, the way we delivered training, you know, e- especially after COVID, where I had to completely change the way we deliver training.

And actually, we were the only organization at the time that was able to continue with all of our projects because I came up with a, a methodology of delivering floor walking remotely.

Um, and we didn't miss a single project, whereas other NHS organizations, all their projects were on hold.

It's about loo- re- sitting back and looking at what you're doing and, and making changes in that.
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