Start Telling Their Story Better Than Them - John Elbing

A confused story = a stressed brain. 🧠 You keep telling the same story. Trudging along. Frustrated. Because deep down, you don't know exactly who you're for — or why they'd pick you. That fog isn't just a marketing problem. It's a health problem. It drains clarity, tanks performance, and keeps your stress running hot. John Elbing — #1 bestselling author & founder of Standpoint — joined The Hardy Brain to show how the right story lowers the load: 😌 Less stress — when people finally "get you," your brain stops spinning 🧠 Clarity — know exactly who you serve and why ⚡ Performance — align your team on ONE story and watch focus return His framework: Recognition → Perception → Projection. Find John here: 🌐 standpoint.ch ⚡ scan.standpoint.ch — free scan that finds the gaps in your story 🔗 linkedin.com/in/elbing 📘 Storybuilding — his book If you're an entrepreneur who feels scattered or misunderstood, this episode gives your brain something solid to hold onto.  \*\*\*One ask: Like 👍 Follow @TheHardyBrain 🔔 Leave a review ⭐ — 30 seconds that helps someone else find their clarity too. Tag a founder who needs this. 👇