Jul 10, 2026 · 42 min · 11 segments
**CHBA is doing more than ever to serve, assist and represent its renovation sector members. Renovation Services director, Sarah Caron, joins The Hammer to talk about the special nature of renovation…
Sarah CaronGuest
Patrick FlanneryHost
She is the Director of Renovation Services with the Canadian Home Builders Association, the mighty CHBA itself.
I really wanted Sarah to come on here because I think this focus on renovation and the renovation side of the business is kind of an exciting development.
Um, it's, it's not that they didn't before, but, uh, there's a new, there's a new energy there.
So listen, let's start, uh, tell us a bit about, uh, about yourself and, uh, and I guess, uh, give us the top view on, on renovation services.
Yeah, so my background is in marketing and communications, and certainly I came from the association world.
So it's through programs, through national support, and tools to help grow their business.
In practice, in kind of practical terms, I provide dedicated support to our Canadian Renovators Council, to the local Renovators Forum.
I mean, renovation, as long as there's been home building, there's been renovation, right? And so renovators have always really been a core part of the industry.
And, you know, my role is really making sure that renovators have that dedicated national support.
And I work really closely with both the provincial and the local associations and the renovation staff at those levels as well.
She is the Director of Renovation Services with the Canadian Home Builders Association, the mighty CHBA itself.
I really wanted Sarah to come on here because I think this focus on renovation and the renovation side of the business is kind of an exciting development.
Um, it's, it's not that they didn't before, but, uh, there's a new, there's a new energy there.
So listen, let's start, uh, tell us a bit about, uh, about yourself and, uh, and I guess, uh, give us the top view on, on renovation services.
Yeah, so my background is in marketing and communications, and certainly I came from the association world.
So it's through programs, through national support, and tools to help grow their business.
In practice, in kind of practical terms, I provide dedicated support to our Canadian Renovators Council, to the local Renovators Forum.
I mean, renovation, as long as there's been home building, there's been renovation, right? And so renovators have always really been a core part of the industry.
And, you know, my role is really making sure that renovators have that dedicated national support.
And I work really closely with both the provincial and the local associations and the renovation staff at those levels as well.
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