EP. 308 The Relief Trap: Why Discounting Feels So Good in the Moment

Why does discounting your services feel so good in the moment? In this episode, I’m talking about the temporary relief that can come from lowering your rate, giving away a session, or adding extra time when charging feels uncomfortable. I’ll explain how reactive discounting can reinforce your beliefs about what your work is worth, the difference between intentional generosity and giving from guilt, and three ways to start making decisions about your rates and discounts ahead of time. In this episode, you'll learn: - Why discounting or giving services away can create an immediate feeling of relief - How feeling guilty about your rate can lead to reactive pricing decisions - Why repeatedly discounting can reinforce the belief that you shouldn’t charge your full rate - How free sessions, heavy discounts, and unexpected extra time can affect the client experience - The difference between intentional generosity and giving something away to escape discomfort - Why discounts and giveaways are better decided ahead of time, when you’re calm and thinking clearly - How to notice thoughts like “I feel bad charging this” without automatically acting on them - Why discomfort around a new or higher rate does not require you to change the rate - A simple exercise for identifying where you’re giving from relief instead of making a deliberate business decision The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business. I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you. Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list  so you’ll be the first to know when it’s time to grab your seat. \*\*This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.\**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.