Aug 31, 2026 · 16 min · 11 segments
Many therapists believe one more certification is the missing piece between where they are now and a fully booked practice. In this episode, Heather shares why she spent years chasing credentials…
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Heather HammellHost
There's something that happens in the hands-on therapy world that I want to talk about because I think a lot of you are going to resonate with this.
We have a culture of consumption, of climbing, of accumulating certificates, certain certifications and advanced trainings and specializing in modalities as a way of proving something.
Maybe it's proving something to yourself or to your clients or to your peers or to a family member.
Every modality is going to sell you on the idea that it is the best, most transformative, most comprehensive approach that will solve every problem your clients have ever had.
But it is a compelling pitch when you are already on the treadmill and looking for the next rung.
I just need this next certificate and then I will finally feel ready to go and get fully booked or to open my practice.
I just need to get this next level and then I will finally feel worthy of the rate that I want to charge.
And only you can do it with what you are thinking about yourself and about what you already know.
I consumed so much training over the years that I could not put it all into practice.
I can't even put it all on one wall, right? It was fast, much too fast probably, and without enough application in between.
And even though I was fully booked, I found myself falling back into the same old patterns.
And maybe you'll recognize this for yourself where you just automatically go back to your comfort techniques, the same techniques, the same comfortable approaches, because it's easier than actually applying every single thing you've learned.
There's something that happens in the hands-on therapy world that I want to talk about because I think a lot of you are going to resonate with this.
We have a culture of consumption, of climbing, of accumulating certificates, certain certifications and advanced trainings and specializing in modalities as a way of proving something.
Maybe it's proving something to yourself or to your clients or to your peers or to a family member.
Every modality is going to sell you on the idea that it is the best, most transformative, most comprehensive approach that will solve every problem your clients have ever had.
But it is a compelling pitch when you are already on the treadmill and looking for the next rung.
I just need this next certificate and then I will finally feel ready to go and get fully booked or to open my practice.
I just need to get this next level and then I will finally feel worthy of the rate that I want to charge.
And only you can do it with what you are thinking about yourself and about what you already know.
I consumed so much training over the years that I could not put it all into practice.
I can't even put it all on one wall, right? It was fast, much too fast probably, and without enough application in between.
And even though I was fully booked, I found myself falling back into the same old patterns.
And maybe you'll recognize this for yourself where you just automatically go back to your comfort techniques, the same techniques, the same comfortable approaches, because it's easier than actually applying every single thing you've learned.
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