​​EP. 297 The Fully Booked Therapist Standard 2: Why Being Willing to Fail Is the Only Way to Get to Fully Booked

And I want to start by telling you something I have never done perfectly and something I think about all the time when I watch my clients build their own practices.

So I'm going to talk to you about the moment I decided to become a coach before I actually was a coach.

When I made this decision to leave my hands-on therapy business, it was called Restoration Myofascial Release, and transition into coaching, I was nowhere near ready.

I just want to be so clear about that.

I was not yet trained as a coach.

I did not have a certification.

I did not have a roster of clients or a proven offer or even a clear sense of exactly what I was going to be doing.

But what I did have was belief, a belief that I knew enough about my own experience, my own mistakes, and there had been a lot of them, to help other therapists avoid the same ones.

And that felt like enough to start.

So I took every step I could think of even before I felt ready to take them.

I closed my business.

I enrolled in the life coach school.

And while I was in school, still learning, I was also working with my own business coach.

And I wrote a book based on everything I knew about what had worked in my practice.

And I published it right away before I was certified, before I had any other letters after my name, before I had any legitimacy to tell me that or to tell others that I knew what I was doing.

I started interviewing other hands-on therapists and business owners, not because I had all of the answers or even any of the answers, but because I wanted to really fully understand their problems.

And I wanted to know what was actually in the way for them or what they perceived were the things in the way.

And then I put together a one-on-one coaching offer so I could start practicing what I was learning and coaching.

And then came all the sales calls.

So many sales calls that ended in a no or worse in me getting ghosted.

Calls where I thought it went well and then I would hear nothing.

Calls where I could tell the person on the other end, You know, they were pulling back and I didn't know how to bring them back.

Many no's, silence, more no's.

But I kept going because I believed that I could help.

And because I knew that the only way to get better was to keep doing it, to keep going through that, even when it wasn't working yet.