Jun 15, 2026 · 12 min · 10 segments
In this episode of The Fully Booked Therapist Podcast, Heather Hammel explores the first and most important standard of a fully booked therapist: honesty and vulnerability. Heather shares personal…
Heather HammellHostNo entities detected.

If you caught last week's episode, you heard me introduce the 12 core standards of the Fully Booked Therapist.

Every time I've hired a coach, it has felt like the most vulnerable thing that I could do.

I mean, in a very real, very uncomfortable way where your stomach does that thing and your brain starts running through all of the worst case scenarios.

What if I spend the money and I don't get what I need? What if I say something dumb? What if I don't even know how to ask for the help that I need? What if I show up and everyone else has it together and I'm the only one who clearly doesn't? I think a lot of us walk into coaching or avoid coaching altogether because we're carrying this belief that we should already have it figured out That asking for help is a sign that something is wrong with us.

That a good therapist, a smart business owner, a capable adult should have this all sorted out.

Flipping that and being the one who needs help, who doesn't have the answer, who has to sit in someone else's coaching chair, that's uncomfortable in a very specific way.

But here's what I know after years of hiring coaches and doing this work myself.

Every single time that I have taken the chance and worked on my own development, I have won every time.

I've either felt better, been more calm, been able to grow faster, made more money, or all of those things all at the same time.

The only time I've lost money and I mean truly walked away with less than I came in with is when I thought paying for coaching would hand me the result without me having to do anything.

Or when I felt so uncertain and so exposed that I didn't allow myself to actually show up.

And because I wasn't honest about what was actually happening, I couldn't get the help with what was actually happening.

If you caught last week's episode, you heard me introduce the 12 core standards of the Fully Booked Therapist.

Every time I've hired a coach, it has felt like the most vulnerable thing that I could do.

I mean, in a very real, very uncomfortable way where your stomach does that thing and your brain starts running through all of the worst case scenarios.

What if I spend the money and I don't get what I need? What if I say something dumb? What if I don't even know how to ask for the help that I need? What if I show up and everyone else has it together and I'm the only one who clearly doesn't? I think a lot of us walk into coaching or avoid coaching altogether because we're carrying this belief that we should already have it figured out That asking for help is a sign that something is wrong with us.

That a good therapist, a smart business owner, a capable adult should have this all sorted out.

Flipping that and being the one who needs help, who doesn't have the answer, who has to sit in someone else's coaching chair, that's uncomfortable in a very specific way.

But here's what I know after years of hiring coaches and doing this work myself.

Every single time that I have taken the chance and worked on my own development, I have won every time.

I've either felt better, been more calm, been able to grow faster, made more money, or all of those things all at the same time.

The only time I've lost money and I mean truly walked away with less than I came in with is when I thought paying for coaching would hand me the result without me having to do anything.

Or when I felt so uncertain and so exposed that I didn't allow myself to actually show up.

And because I wasn't honest about what was actually happening, I couldn't get the help with what was actually happening.
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