Kelly Molson: So you want to start your own agency?

There's never been a better time to launch your own advertising or marketing agency.

When people like Troy Ruhanan, CEO of TBWA, is talking bollocks like this, "We have tools that allow our people to be able to use their judgment to ask those questions, to get us to a new place, to ask another question, to go again.

There's always the human partner with this." Or there's this from John Wren, CEO of Omnicom, which has just cut 4,000 jobs, by the way.

"Our aim is to build the strongest media ecosystem through the unification of IPG's Axiom Real ID and IDless solutions to develop a global AI and marketing technology consultancy to help brands re-engineer their marketing operations for speed, intelligence, and growth." Even this from WPP's new website, "Exceptional talent and curated agents work together, empowered by groundbreaking partnerships to deliver growth." Because whatever the fuck they're describing, it's not a creative advertising business.

Our holding company leaders have lost their minds in a fog of shareholder-friendly word salads.

They've resorted to saying things [laughs] that they think sound great but have departed from the simple objective of advertising.

"Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art." That was Bill Bernbach, and it perfectly illustrates the dilemma that the advertising industry is in.

We've got a bunch of highly paid corporate suits cutting costs and streamlining processes in an industry that is built around the concept of using human psychological techniques to make people buy things.

With AI, advertising industry CEOs are behaving like teenage boys who've just discovered sex.

But like every teenage boy who's just discovered sex, they're soon gonna find out that every other teenage boy has also done the same, and you might be working for one of these dummies.

So you need to realize that they don't have your best interests at heart.

In fact, they only have their shareholders' best interests at heart.

They don't give a fuck about you or your clients, as evidenced by the massive layoffs in recent months.

What about what the clients want? In the recent DBA What Clients Think report, 87% of clients surveyed believe that their agency's strategic and capab- and creative capabilities were more important than ever, meaning that if you don't offer new ideas or expert strategy as an agency, you're easily replaceable.

And if every big agency is easily replaceable, there's a gap in the market for a strategic creative thinker.

Because in the same piece of research, 89% of clients believe that creativity should be evident in many areas of their business, meaning that they want creative help across all areas of their business to help them sell stuff.

Certainly nothing like re-engineering marketing operations for speed, intelligence, and growth.

And if, like me, you're fed up with all this corporate-speak psychobabble and think that there might be room for one more, then listen up.

This show is all about helping you decide how and when to take the leap and strike out on your own path, being in charge of your own destiny.

Because if you're unhappy with the direction of your employer's business but not with the healthcare or pension package, you've got it all backwards.

And when, not if, it's gone, you'll wonder why you clung onto the ship instead of heading to the lifeboats.

The most successful businesses were found by risk-takers, misfits who weren't happy with the way that their industry was doing things and wanted to offer something different and fresh.Is this your time? Because not only is there a real opportunity for you to build a company that you can sell, but there is also an opportunity for you to build a company that supports your lifestyle and gives you the flexibility to create the work-life balance that you crave.