121 | What planning a wedding taught me about service business websites

Now, obviously, because we were having the wedding in Devon, it's all very like Devon local.

I wanted to use all local suppliers who were nearby.

And if you have a location-based type business where you go in person to go and do something, then obviously, please for the love of god put your location on your website um it should not be that hard to find but you would be surprised the amount of people i went and looked at on their website it didn't say where they were i just feel like it should be front and center if you are an in-person location-based business it should be there on your home page immediate to see or if not at least on like an about page or your services page or something so that it's really, really easy to find.

And I will also say that even if you are not a location-based in-person business like myself, being a website designer, I can work with anyone in the world.

I still put my location, which is Cornwall in the UK, on my website because of two reasons.

One is that a lot of the time people like to work with people who are local to them.

and it is a nice thing to support small businesses that are in your local area so if you have that as like a connection point that you have on your website that I get loads of people contacting me and being like oh I love that you're in Cornwall I'm in Cornwall too Cornwall's got a very sort of small business community supporting each other type vibe, but even if it is just like your local town or something, if people come across you and say, oh, look, she's in the same town as me, that creates a talking point.

And it's nice for people to feel like they're supporting local.

So I would still say that's really important.

The other thing that it really helps with is your SEO.

So do not worry if you're a It obviously doesn't mean that I only work with people in Cornwall.

You would never think that.

But it actually helps if people are in Cornwall and they're searching for website designers.

I'm more likely to come up in search for them, like to show up in search when they're searching.

Then if I didn't have Cornwall on there, then I'd just be in a sea of other website designers, websites that aren't that I'm having to compete with.

So anyway, I could go on about this forever, but please put your location on your website somewhere, no matter what business you have, like your county, your town, whatever.

It creates connection.

It's a useful thing.

Now, I'm not going to go on about this bit too much because I do understand that for a lot of people, professional photography might be out of budget for small business owners.