Aug 28, 2026 · 12 min · 7 segments
In today's FittBite, we break down how a sportswear brand could reach its first $100,000 in revenue by building around one hero product instead of launching a full collection. The FittBite covers…
Shadi AdadaHost
Can you build a sportswear brand while working full-time? This is a question that has most likely been on your mind if you're a fan of sportswear or if you simply have always wanted to start your own side business and you've been interested in getting into apparel.
Chances are if you're watching this video, you probably thought about building your own activewear once or twice, maybe a bunch of times.
And you've thought to yourself, is this something that I can really do and still keep my full-time job? Well, my name is Shadi Adada and literally over the last 10 years, I've helped thousands and thousands of people just like you who work full-time jobs to support themselves and their families.
So I've learned a thing or two about these kinds of people, these kinds of founders.
What are their habits? How do they perform? When do they respond to emails? When do they ultimately also make that transition from making their job? their full-time thing to actually making their brand their full-time job and how they're able to make that transition.
So if you've ever wondered how you're going to be balancing your nine to five and actually building an activewear brand on the side, well, I'm pretty much the right person to ask.
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Can you build a sportswear brand while working full-time? This is a question that has most likely been on your mind if you're a fan of sportswear or if you simply have always wanted to start your own side business and you've been interested in getting into apparel.
Chances are if you're watching this video, you probably thought about building your own activewear once or twice, maybe a bunch of times.
And you've thought to yourself, is this something that I can really do and still keep my full-time job? Well, my name is Shadi Adada and literally over the last 10 years, I've helped thousands and thousands of people just like you who work full-time jobs to support themselves and their families.
So I've learned a thing or two about these kinds of people, these kinds of founders.
What are their habits? How do they perform? When do they respond to emails? When do they ultimately also make that transition from making their job? their full-time thing to actually making their brand their full-time job and how they're able to make that transition.
So if you've ever wondered how you're going to be balancing your nine to five and actually building an activewear brand on the side, well, I'm pretty much the right person to ask.