FittBite Episode 278: The 3 Products That Should Never Be in Your First Activewear Drop

Not every single activewear product belongs in your first drop.

Some products ultimately look exciting on a mood board.

They may be exciting in your head.

You might even see competitors that you look up to putting out these items time and time again.

But the reality is that some of these products are too expensive to produce.

They're too hard to get the perfect fit across all sizes.

They're too difficult to explain to the customer as to how it fits into your strategy and why they need it in their wardrobe.

It's too risky to stock because you don't have a clear understanding of the supply, the demand and the sizing.

And ultimately, it is very, very easy for customers to compare your product, which could be a big risk from a new brand that they don't really know the brands that they already know, love and trust.

That's the mistake.

A first drop for a new brand shouldn't allow customers to compare your brand against brands that they already trust.

It should prove that your brand already knows what it's doing confidently and that it can stand out on its own two legs.

So without further ado, this is the number one mistake that founders make when selecting products.

These are the three key product categories that you need to avoid.

My name is Shadi Alada.

I'm the co-founder and creative director of FitDesign, the world's first sportswear design agency.

And I've worked with literally thousands of brands over the last 10 years to take them from an idea to a physical product in under 30 days.

And I've seen trends with the brands that we work with that really excel.

And sometimes doing less becomes more in terms of picking the right product category.

So what are the product categories that we need to avoid? Well, that's exactly what we're going to be discussing in today's episode.

Not every single activewear product belongs in your first drop.

Some products ultimately look exciting on a mood board.

They may be exciting in your head.

You might even see competitors that you look up to putting out these items time and time again.

But the reality is that some of these products are too expensive to produce.

They're too hard to get the perfect fit across all sizes.

They're too difficult to explain to the customer as to how it fits into your strategy and why they need it in their wardrobe.

It's too risky to stock because you don't have a clear understanding of the supply, the demand and the sizing.

And ultimately, it is very, very easy for customers to compare your product, which could be a big risk from a new brand that they don't really know the brands that they already know, love and trust.

That's the mistake.

A first drop for a new brand shouldn't allow customers to compare your brand against brands that they already trust.

It should prove that your brand already knows what it's doing confidently and that it can stand out on its own two legs.

So without further ado, this is the number one mistake that founders make when selecting products.

These are the three key product categories that you need to avoid.

My name is Shadi Alada.

I'm the co-founder and creative director of FitDesign, the world's first sportswear design agency.

And I've worked with literally thousands of brands over the last 10 years to take them from an idea to a physical product in under 30 days.

And I've seen trends with the brands that we work with that really excel.

And sometimes doing less becomes more in terms of picking the right product category.

So what are the product categories that we need to avoid? Well, that's exactly what we're going to be discussing in today's episode.